3D Street Painting – LYNX Attract campaign, UK

3D Street Painting as Interactive Marketing in the UK

Check out my latest: Just created -  a 3D street painting for LYNX ‘Attraction Chaos’ in the UK. Aiming to ‘unleash the chaos’, this chalk art showed up on the streets of Birmingham. Locals at Victoria Square are having a blast interacting with the chaotic image and getting their pics clicked!

3D Chalk Art LYNX - Tracy Lee Stum

Check out this quick stop motion of the process:

‘Attraction frenzy has started to seep into the UK consciousness as rumours surrounding a new Lynx fragrance have been spreading like wildfire. Speculation has been rife that Lynx, the brand famed for giving guys the edge in the mating game, is set to bring chaoes to the UK by giving the Lynx effect to women as well. Lynx can reveal that for the first time in history it’s latest fragrance – Lynx Attract – will be available both ‘For Him’ and ‘For Her!’

For more info: http://www.facebook.com/lynxeffect

Here’s a shot of the flat image before seen in perspective, from the proper viewing angle – big difference when viewed through the camera lens! Enjoy!

3D Street Painting - Flat

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